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Rob Blizard

Rob Blizard is an independent nonprofit management consultant focusing on fundraising, marketing and communications for animal protection organizations. With 20 years of animal welfare experience, he has served as executive director at the Norfolk SPCA, as well as in fundraising management positions at the Humane Society of the United States and Washington (D.C.) Animal Rescue League.

Content by Rob Blizard

  • Magazine Article

    All about that (data)base

    How to refine or replace your donor tracking system without getting lost in the data

    by Rob Blizard

    Does your donor data tracking system no longer meet your needs, but the idea of finding and transitioning to a replacement is driving you buggy? Check out our guide to navigating the maze of database options.

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  • Magazine Article

    A lasting legacy

    Illustration by Shaina Lieberman, HSUS

    Planned gifts can ensure your organization’s future

    by Rob Blizard

    Ever wonder how to tap into animal lovers’ desire to leave a legacy? A veteran fundraiser explains the different forms of planned giving, including bequests, and how your organization can pave the way to what will likely be the largest donations you’ll ever receive.

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  • Magazine Article

    Sealed with a kiss-and scads of marketing savvy

    A panel discussion of best practices in direct mail for animal welfare groups

    by Rob Blizard

    Direct mail often provides a crucial fundraising stream for animal welfare organizations. What techniques and messages are working well today? Nonprofit fundraising experts offer their thoughts on the latest trends.

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