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Increase Adoptions

While we work hard to drive people to adopt, the majority of pets still come from other sources. We’re giving shelters and rescue groups the tools they need to attract more pet adopters, find new audiences for pet adoptions and create successful adoption experiences. Through welcoming adopters, we aim to find every homeless pet a happy, healthy new home.

Spotlight > Increase Adoptions

Is a foster home really optimal to a shelter?

While there are animals who benefit from a foster home, could there be just as many benefits for an animal in a well-run animal shelter?

“I wish he/she could go to a foster home rather than a shelter.” I hear this often from fellow animal care professionals and volunteers in my work with nearly 300 shelters and rescues nationwide to place victims of cruelty and neglect from HSUS and HSI cases. While there are animals who certainly benefit from a foster home environment, I believe there are just as many benefits for an animal in a well-run animal shelter.

Read Is a foster home really optimal to a shelter?

Most recent >

  • Magazine Article

    In full bloom

    Rachel Bloom and her dog Wiley promote adoption with videos and public service announcements for the Shelter Pet Project.

    Crazy Ex-Girlfriend actor and co-creator inspires people to #AdoptPureLove with the Shelter Pet Project

    If you watched the Golden Globes back in 2016, you couldn’t miss her: Collecting a Golden Globe for best actress in a television series, musical or comedy, Rachel Bloom was visibly ecstatic, motor-mouthed and breathless, practically leaping from the screen.

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  • Magazine Article

    New tricks for old dogs

    Adoption center spreads love for 'grown-ass adults'

    In 2017, Sarah Javier set out to solve a problem that vexes shelters everywhere: How can you help senior dogs get adopted faster?

    Javier, the president and executive director of the Animal Protective Association of Missouri, took the question to her board of directors’ marketing committee. Their response? Don’t call the dogs “senior.” Call them grown-ass adults.

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  • Magazine Article

    My shelter pets are my biggest fans

    Download this Shareworthy to promote adoptions in your community

    Download this Shareworthy to promote adoptions within your community.

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