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Bloody brilliant fundraising

A partnership between a California shelter and blood donation center saves lives

From Animal Sheltering magazine Summer 2019

Donors wait to give blood.The shelter receives a hefty check.

In January, an unusual partnership between Humane Society Silicon Valley and Stanford Blood Center in California was lifesaving in more ways than one. For each person who donated blood throughout the month, the blood center contributed funds to the shelter.

Overall, 3,395 people donated blood over 31 days, raising $6,790 for HSSV, which will go toward funding pet vaccinations and medical costs. The campaign included an on-site blood drive at the humane society led by blood center staff and volunteers.

The blood drive “was a fantastic event,” says Carol Novello, HSSV president. “The event was buzzing with activity from start to finish. … We were thrilled to see many of our own donors and volunteers attend, some driving long distances to give blood.”

The partnership was part of Stanford Blood Center’s annual Give Good Campaign, which encourages blood donors to “make their donation count twice” by simultaneously giving blood and supporting a local organization each winter, when the center says there’s a significant decline in blood donations.

In addition to caring about human patients, “our donors are also very passionate about animals,” says blood center spokeswoman Vanessa Merina. “The added bonus of helping local shelter animals in need … was a huge incentive for them, and really helped bring in blood donors when we needed them most.”

About the Author

Bethany Wynn Adams is a senior editor at Animal Sheltering, a quarterly magazine for anyone who cares about the health and happiness of animals and their people, and From tales of shelter mascots to guidance on backyard chickens, Bethany works with experts from across the country and within the Humane Society of the United States to bring wide-ranging, engaging print and web news to the animal welfare community. Winner of the Cat Writers' Association's MUSE Medallion and finalist in the 2019 Content Marketing World and 2018 Eddie & Ozzie Folio awards, she lives in Maryland with her husband and two naughty rescue dogs.