Lots of potential adopters choose a dog based on the breed they think the dog is. Download this Mouthpiece (now Shareworthy) to help encourage your community to choose a dog based on his or her personality instead.
To see Teddy and Millie now—playful and friendly, outgoing and affectionate— you’d never guess what they’ve endured in their short lives. As part of an unnecessary test commissioned by Dow AgroSciences (now Corteva Agriscience), the beagles were force-fed a pesticide every day for more than seven months at a laboratory in Michigan.
In 2017, Sarah Javier set out to solve a problem that vexes shelters everywhere: How can you help senior dogs get adopted faster?
Javier, the president and executive director of the Animal Protective Association of Missouri, took the question to her board of directors’ marketing committee. Their response? Don’t call the dogs “senior.” Call them grown-ass adults.